Rubia by Paloma is a very powerful purple shampoo. Rubia’s rich formula with keratin-infused oils not only neutralizes yellow and brassy tones but also leaves the hair looking shiny and feeling smooth.

Directions: Massage into wet hair. Let sit for 1-5 minutes, depending on how porous or brassy the hair. You may mix Rubia with your regular shampoo to dilute the effect. Apply once a week or when yellow becomes visible.

8 fl. oz. / 236 ml